About Us

Why we started 

We’ve always felt that jewellery should be more than a polished accessory. It should be a way to tell a story, to show a little personality, to carry a spark of playfulness. Too much of what we saw in the market looked the same. Predictable, mass-produced, and uninspired. We wanted to change that by curating jewellery that feels bold, a little unexpected, and made for those who don’t want to blend in.

Who we are

We’re a small, Danish nomadic team - not tied to one place, but moving around the world in search of inspiration. We believe in living life the way it’s supposed to be lived: experiencing everything, live in every color and every shade. That philosophy runs through everything we do, and it’s what we bring into our jewellery collections.

For us, it’s simple: let’s play more, worry less, and be free to express our true selves.

Our approach

We’re not here to preach about sustainability. Let’s be honest - true sustainability would mean not shopping at all. But as a small business, we make conscious choices where we can. One of them is avoiding the trap of mass production, where unsold jewellery ends up as waste.

At Fleur Léonie, we don’t buy into stockpiling. We keep things small-scale and intentional. Every piece is carefully selected, curated, and shipped directly when you place an order - so nothing sits forgotten on a shelf.

This also means your jewellery may take a little longer to arrive (typically 4–15 days). But to us, that’s part of the beauty. What you receive isn’t just another mass-market accessory, but something considered, different, and made to feel like yours from the very first wear.

This is our way of doing business: small-scale, honest, and always with a deep love for jewellery that bring out. all your inner fierceness